As digital banking accelerated consumer expectations for a tech-first client experience from their financial services providers, how is the wealth management industry keeping up?

AssetBook CEO Marwa Zakharia explores this question in her year-end market outlook, published by Wealthmanagement.com.

From the article: “As mobile banking users’ expectations graduated from simple account access to more sophisticated features and reports, the digital banking transformation thoroughly influenced expectations for wealth management clientele. Consumers have grown accustomed to mobile banking services, so financial service providers who don’t match or exceed that digital banking bar risk their reputation and growth.

In other words, advisors need to keep pace with banks and the tools they provide. But unlike banks, which have massive war chests devoted to tech development and cybersecurity, many advisors are responsible for managing their own technology and implementing appropriate cybersecurity.”

Get the full story by clicking here!